BetMGM First to Utilize ‘PlayPause’ Tool
BetMGM will become the first iGaming app to employ PlayPause, a multi-state responsible gaming tool developed by a nonprofit subsidiary of GeoComply. BetMGM CEO Adam Greenblatt (l.) called it a “timely initiative.”
BetMGM, the joint-venture iGaming partnership of GVC Holdings and MGM Resorts International, announced that its sports and iGaming app will be the first to utilize PlayPause, a responsible gaming tool developed by Conscious Gaming, a nonprofit subsidiary of GeoComply.
The system provides a tool for self-exclusion that carries from state to state as iGaming and sports betting expand in the U.S.
“A multi-state approach to responsible gaming is an important step for the industry and advances consumer protection in a meaningful way,” said BetMGM CEO Adam Greenblatt, according to CDC Gaming Reports. “We’re delighted to play a leading role in collaborating on this important and timely initiative.”
The BetMGM app has launched sports betting in seven states.