HomeThe ShuffleBetRivers, The New SugarHouse

BetRivers, The New SugarHouse

Rush Street Interactive is phasing out its longstanding PlaySugarHouse brand in favor of the BetRivers imprint. Collectively, the brands now span a dozen U.S. states and Ontario.

Rush Street Interactive (RSI), operator of the BetRivers and PlaySugarHouse casino and sportsbook brands, is now phasing out its longstanding SugarHouse brand and soon will be BetRivers only.

As the transition completes, SugarHouse will remain live in the two states where it’s now online, Pennsylvania and New Jersey. Customers will see both brand icons displayed when they log in, giving them a chance to become familiar with BetRivers before SugarHouse disappears.

The change was first announced back in 2019, when Chicago-based Rush Street Gaming announced a plan for blanket branding across its gaming assets. At the time, Philadelphia’s SugarHouse Casino—so-named because it was built on the site of an old Jack Frost sugar refinery—became Rivers Casino.

Rivers Pittsburgh, in turn, got its name from Steeltown’s three rivers: the Allegheny, the Ohio and the Monongahela. Rush Street also has Rivers properties in Schenectady, New York; Portsmouth, Virginia; and Des Plaines, Illinois.

“Having a unified brand will provide a seamless customer experience … with our bricks-and-mortar casinos, mobile and online, and even our sportsbooks, all part of the Rivers Casino family,” said Rush Street CEO Greg Carlin on the rebrand.

In addition to New Jersey and Pennsylvania, Rush Street’s online arm is available to players in 10 U.S. states—Illinois, New York, Michigan, Indiana, Virginia, Colorado, Iowa, Louisiana, West Virginia and Arizona. In April, it debuted in the new iGaming market of Ontario, Canada.

Since the legalization of online gaming in 2013, iGaming Player has partnered with all the best operators. Upon licensure in New Jersey, Rush Street quickly formed a partnership with iGaming Player seeking help to promote their brands. That partnership has grown to encompass all legal U.S. states.

Maturing Brand

Founded in 2012, RSI launched PlaySugarHouse in New Jersey in September 2016, and in 2019 became the first to introduce online gaming in neighboring Pennsylvania. It has since expanded around the country, and continues to grow alongside the major players in iGaming.

The BetRivers brand has proven a solid hit among players for its reliability, ease of use and quick payouts, as well as a fun, reliable gaming experience. Though you won’t cash in $1,500 sign-up bonuses here—RSI has a $250 welcome offer across the board—its 1X playthrough requirement on bonus money is the lowest anywhere, and more than makes up the difference.


Sign up to play at BetRivers today, and you’ll get a Welcome Bonus of up to $250, based on your first deposit.


One for the Books

BetRivers is all-in on the sports betting side. The app serves up thousands of betting options on all major professional and college leagues, games and players: spreads, moneylines, parlays, props, futures, you name it.

Innovative features of the BetRivers sportsbook include:

Multi-Game Same Game Parlays: BetRivers offers multi-game same game parlays, where players can combine same game parlays from numerous sporting events to build perfect jackpot tickets.

In-Game Live Betting Odds: The BetRivers GameCast View and fast odds updates mean you can bet live during the games.

Live Sports Streaming: With just a few clicks, you can choose from live sports streaming from around the world.

Ongoing Promotions: Every day you’ll find new line specials, daily boosted odds, parlays of the day and more.

Sports Betting Rewards: You’ll earn rewards with all sports bets you place. For example, each time you place a sports bet, you’ll increase your loyalty level and increase your bonus earning power.

Bonus Bank: The more sports bets you make, the more bonus money you earn. Save those bonus bucks in your personal Bonus Bank or spend them.


Ready to sign up? Get started today at BetRivers, and you’ll pocket that 1X Wager, the best bonus requirement in the market, with no strings attached.


Casino Goes High Tech

BetRivers offers a full slate of slots, from classic titles and old-school fruit machines to new high-def games. Its reputation as a home of progressive jackpot slots is well-earned; in the first six months after its debut, the PlaySugarHouse brand blessed 14 lucky players with impressive wins on Divine Fortune.

The dual brands offer an extensive library of more than 500 slot titles from game giants like IGT, AGS and Light & Wonder (formerly Scientific Games). Along with mega-jackpot progressive games like Divine Fortune and Mercy of the Gods, the lobby features fan-favorites like 88 Fortunes, Star Burst, Fu Dao Le, Quick Hit Platinum, Jin Ji Bao Xi, Sword and Grail, Slingo, Double Jackpot, Smokin’ 777, Cleopatra, DaVinci’s Diamonds and much more. Minimum wagers on most slots are low, so you can play with next to no risk. New slots are constantly added.

Play blackjack, roulette, baccarat and more with live dealers at BetRivers.com. You can try your hand at video poker and other digital table games, including Let It Ride, Fortune Pai Gow, Single Deck Blackjack, Side Bet Blackjack and Ultimate Texas Hold’em. Want to get in on a live dealer game? BetRivers has it, on games like Texas Hold’em, Blackjack, Three-Card Poker, Roulette, Baccarat and Craps.

The video poker options are top-notch with games like Game King, Jacks or Better, and Triple-Play, Five-Play and Ten-Play Draw Poker at BetRivers.

BetRivers also offers a handful of Slingo variations, including Slingo Classic, Slingo Riches, Slingo Lightning, and Slingo Xing Yuan Xian.


Get BIG VALUE at BetRivers on Daily Odds Boost Specials! From Moneylines to Spreads and Props to Parlays, get in the ACTION with the best prices in the industry on the games and storylines YOU want to bet!


 

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