Chalkline, Parx Launch Free-to-Play Partnership
Chalkline Sports, the leading North American free-to-play (F2P) sports games provider, and Parx Casino in Bensalem, Pennsylvania have launched a F2P sports betting platform.
The site is accessible to all players at sportsgames.parxcasino.com.
Thinking well outside the box of standard sign-up offers and bonuses, Chalkline Sports delivers a new way to enhance recruitment, reactivation and retention through deep F2P player engagement. All Chalkline Sports games are mobile-first, and can be accessed easily via phone, desktop or app.
The initial set of Chalkline games will feature “The Big Game Challenge,” in which players make picks against live odds and player props for Super Bowl LIII. Additional Chalkline titles available at Parx Sports Games include:
• Pro Hockey Net 4
• Pro Hoops Daily Pick 5
• College Hoops games, and more.
Chalkline’s turnkey F2P sports games platform features real-time tracking with BettorAnalytics, allowing Parx to better understand and optimize game play activity, unique player metrics and
player acquisition source.
“Chalkline’s speed to market exceeded expectations,” said Matthew Cullen, senior vice president of interactive gaming & sports at Parx Casino. “We hit the ground running and launched in less than a month. Our Free-to-Play Sports Games deliver a solid start for our ambitious plans for sports betting in 2019. We’re confident that our F2P offerings will delight our customers who are excited to place wagers with Parx Casino.”
Chalkline Sports CEO Daniel Kustelski added, “We’re enthusiastically partnering with the top casino in the state of Pennsylvania, one with a broad regional reach and a customer base that appears ready for regulated sports betting. We’re looking forward to progressively expanding the relationship with Parx as their sports book goes live, and adding additional customer acquisition and retention components into the mix. Great things lie ahead in 2019.”